From August to October 2024, Benda collaborated with KISKA to complete a two-month workshop focused on developing EU motorcycle go-to market strategy. Together, Benda and KISKA mapped out detailed strategies for the next 1-5 years, covering branding, communication and promotion, distribution, after-sales services, and product development.
Compared to other China motorcycle manufacturers, Benda holds an absolute predominance in the cruiser category; we brought six cruisers to the fair. These included the globally launched Napoleonbob500, Chinchilla125, and Chinchilla500; upcoming releases Napoleonbob250 and LFC700Pro; an unreleased brand-new model, Dark Flag 950, making its debut at the recent expositions. At the fair, we met and engaged with Benda distributors from France, Russia, and other regions. They were thoroughly briefed on the details of our new products and expressed excitement and anticipation for trade collaborations in the coming year.
The Dark Flag 950 marks Benda’s first motorcycle nearing a 1000cc engine, drawing significant interest from global buyers and showcasing the capability of China motorcycle manufacturers in producing high-displacement cruisers. Powered by a self-developed V4 cylinder engine, it delivers a maximum torque of 75kW at 9000rpm. More product features will be revealed upon its official release. As Benda continues to advance in engine development and meet global demand for high-displacement models, we are going to introduce more powerful motorcycles that embody Benda’s signature design.
We value Frontier, Genuine, and Uncompromised.
Frontier symbolizes our drive to explore uncharted territories and push boundaries. It embodies the spirit of innovation, forward-thinking, and a relentless pursuit of progress. This value represents our commitment to blazing new trails in design and technology, capturing a bold sense of adventure. With an eagerness to embrace the unknown, Benda continually seeks out the next challenge and boldly redefines the future of motorcycling.
Genuine represents staying true to our core philosophy and original vision. It emphasizes authenticity, a deep connection to the brand’s origins, and an unaltered state of craftsmanship and quality. Symbolizing the brand’s commitment to pure products that reflect our true essence, embodying simplicity and honesty rather than unnecessary complexity.
Uncompromised signifies Benda’s resolute approach to maintaining the highest standards without concessions. It underscores an unyielding commitment to quality, performance, and excellence. This value reflects a refusal to settle or compromise, showcasing our firm belief in creating products that withstand the test of time. Uncompromised means going above and beyond, staying true to the brand’s original vision, and always striving for the utmost perfection.
At the same time as the workshop, Benda Moto Europe GmbH was officially established in Salzburg, Austria, marking an important step for Benda’s entry into the European market and demonstrating our determination to achieve the EU motorcycle go-to-market strategy. We are dedicated to providing comprehensive services and building a vibrant and engaging community for the next step.
