About BENDA
Why BENDA
Globally Unique Industrial Design Aesthetics
Leading Independently-Developed Power
Continuous Technological Exploration
Insights into the Riding Demands of the Overclocking Era
Our Vision
To unleash the future of riding,
transforming every journey into a thrill of commanding performance and limitless potential.
Our Mission
To create vehicles that redefine the ride,
combining new dimensions of performance through technology with striking design, for a new generation of daring riders.
Our Values
Frontier
Genuine
Uncompromised
Explore uncharted territories and push boundaries. A firm belief to blazing new trails in design and technology, redefining the future of motorcycling.
Stay true to BENDA’S core philosophy and original vision. A deep connection to the brand’s origins, and an unaltered state of craftsmanship and quality.
Maintain the highest standards without concessions. An unyielding commitment to quality, performance, and excellence.
Our Slogan
It suggests an invitation to experience riding in a more liberated, exhilarating, and unrestrained way. It implies breaking free from limitations, embracing the full potential of the journey, and experiencing a heightened sense of excitement, power, and control.
This claim conveys the idea of transforming the ride into something extraordinary, where the rider is empowered to explore beyond the ordinary, tapping into a sense of freedom and adrenaline that makes every moment feel more intense and thrilling.
Unleash
The
Ride
Brand Proposition
New Ride
Our design never confines existing frameworks. Instead, we draw inspiration from fresh perspectives and attitudes to shape a variety of new riding experiences in our motorcycles.
New Tech
The interaction between riders and motorcycles often requires technology as a lubricant. We center around this, blending the wisdom of technology in rider-motorcycle interactions.
New Trend
This means a breakthrough in mindset, as well as a dual blessing of confidence and courage. Even if not understood by the majority, we still persist in our own aesthetic style.
New Security
Setting high standards for riding safety is the most crucial aspect of our motorcycle. Through proactive safety care, we create a completely new and worry-free driving experience.