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To unleash the future of riding, transforming every journey into a thrill of commanding performance and limitless potential.

vision

To create vehicles that redefine the ride, combining new dimensions of performance through technology with striking design, for a new generation of daring riders.

mission

FRONTIER

Frontier symbolizes BENDA’s drive to explore uncharted territories and push boundaries. It embodies the spirit of innovation, forward-thinking, and a relentless pursuit of progress. This value represents BENDA’s commitment to blazing new trails in design and technology, capturing a bold sense of adventure. With an eagerness to embrace the unknown, BENDA continually seeks out the next challenge and boldly redefines the future of motorcycling.

GENUINE

genuine represents staying true to BENDA’S core philosophy and original vision. It emphasizes authenticity, a deep connection to the brand’s origins, and an unaltered state of craftsmanship and quality. Symbolizing the brand’s commitment to pure products that reflect their true essence, embodying simplicity and honesty rather than unnecessary complexity.

UNCOMPROMISED

Uncompromised signifies BENDA’s resolute approach to maintaining the highest standards without concessions. It underscores an unyielding commitment to quality, performance, and excellence. This value reflects a refusal to settle or compromise, showcasing BENDA’s firm belief in creating products that withstand the test of time. Uncompromised means going above and beyond, staying true to the brand’s original vision, and always striving for the utmost perfection.

Advantages

Globally Unique Industrial Design Aesthetics

Leading Independently-Developed Power

Continuous Technological Exploration

Insights into the Riding Demands of the Overclocking Era

brand
advantages

brand
propositions

New Ride

Our design never confines existing frameworks. Instead, we draw inspiration from fresh perspectives and attitudes to shape a variety of new riding experiences in our motorcycles.

New Tech

The interaction between riders and motorcycles often requires technology as a lubricant. We center around this, blending the wisdom of technology in rider-motorcycle interactions.

New Trend

This means a breakthrough in mindset, as well as a dual blessing of confidence and courage. Even if not understood by the majority, we still persist in our own aesthetic style.

New Security

Setting high standards for riding safety is the most crucial aspect of our motorcycle. Through proactive safety care, we create a completely new and worry-free driving experience.