BENDA captivated visitors at EICMA 2025 with an exceptional showcase that reflected the brand’s bold evolution and growing influence in the global motorcycle and off-road market. The BENDA booth drew large crowds throughout the day, creating one of the most vibrant and talked-about scenes at this year’s Milan show.
Under the theme “Expedition Unbound,” BENDA expressed its determination to keep exploring new frontiers in technology, design, and market expansion. The fast-growing company demonstrated its strengthened commitment to the European market and its ongoing global reach with an expanded line-up of 12 motorcycles and 7 off-road vehicles, more than half of which made their international debut at the event. This marks BENDA’s most ambitious participation to date at the world’s leading motorcycle exhibition.
Breaking Boundaries in Design and Power
The press conference centered on BENDA’s spirit of continuous innovation and boundary-breaking ambition. Three major new production models took center stage, showcasing how BENDA redefines performance and design for the next generation of riders.
Leading the charge was the Dark Flag 950, BENDA’s first near-liter-class V4 cruiser, and the first V4 of its kind to be designed, engineered, and built in China. Delivering 108.8 horsepower and 85 Nm of torque, the 950 accelerates from 0–100 km/h in 3.8 seconds, standing as BENDA’s most powerful production engine to date. Its advanced V4 platform exemplifies the brand’s technical confidence and refined craftsmanship.
Next came the Rock 707, a striking new addition to BENDA’s cruiser range. Powered by a 691.6cc V-twin producing 73.4 hp and 68 Nm of torque, it introduces two segment-first technologies – Dual-Chamber Electronic Air Suspension system offering adaptive ride height, and the BENDA Electronic Clutch (BEC) MK-II, enabling clutch-free riding while retaining full manual control. These innovations bring a new level of sophistication and adaptability to cruiser design.
Completing the lineup, the Rock 250 CVT offers a fresh approach to accessible cruising. With its automatic V-twin powertrain, 25.8 hp output, and standard ABS and TCS, it provides smooth, effortless performance ideally for urban riders and newcomers alike. Together, these models reinforce BENDA’s mission to deliver a uniquely modern riding experience that merges power, beauty, and innovation.
Pioneering Hybrid Innovation
The unveiling of the P51 Hybrid Concept marked a defining moment for BENDA’s future vision. The concept features a 250cc horizontally opposed twin engine paired with an electric motor in a P1+P3 hybrid system, a configuration widely used in automotive design but unprecedented in motorcycles.
The system delivers a combined 62 hp and 100 Nm of torque, allowing the lightweight 178 kg machine to accelerate from 0–100 km/h in just 3.7 seconds. With its single-gear operation and aircraft-inspired design, the P51 proves that true innovation lies not in displacement, but in intelligent power integration. It embodies BENDA’s commitment to reimagining the possibilities of two-wheel performance.
Expanding Beyond the Road
Building on its success in the off-road and utility segments, BENDA introduced the Atlas 1000, an all-new powersports vehicle designed for snow terrain. The Atlas 1000 extends BENDA’s design language and engineering excellence into a new environment, following the momentum established by the Redstone and Supernovae series.
BENDA also confirmed that the Supernovae 1000 will enter global mass production in 2026, further reinforcing its leadership in the high-performance SSV segment. These introductions highlight the brand’s ambition to merge aesthetic design with functional innovation across multiple terrains and applications.
From China to Europe, From Europe to the World
The EICMA 2025 showcase stands as a milestone in BENDA’s expanding global journey. Each model and prototype on display – from the Dark Flag 950 and Rock 707 to the P51 Hybrid and Atlas 1000 – underscores the brand’s ongoing investment in powertrain innovation, design leadership, and cross-segment development.
As Libo Liu, BENDA’s General Manager for Europe, summarized: “The European Headquaters represent the next step in BENDA’s global evolution. A place where design, engineering, and culture meet to create something truly distinctive; Shaping the future of Riding”
The press conference concluded with strong enthusiasm from media and visitors alike. The crowd’s excitement and engagement reflected BENDA’s rising influence in Europe and the global market, a testament to the brand’s clear direction, creative energy, and unbounded ambition.
