On November 4, 2025, BENDA hosted our 2nd Global Dealers’ Day under the theme “Unbound and United” at EICMA, Milan, gathering partners and distributors from around the world to celebrate success, innovation, and shared ambition.
The event marked another milestone in BENDA’s 2nd year of the brand’s European entering journey and the continuous global expansion, highlighting strong dealer relationships, rapid international growth, and the brand’s unwavering commitment to innovation and partnership.
Global Growth and Achievements
2025 has been a breakthrough year for BENDA. Now the No.1 cruiser motorcycle brand in China with nearly 37% market share, BENDA also ranks among the top three brands nationwide across all categories. Globally, the company has reached over 85 markets, with exports and sales doubling compared to last year.
Shipments in Germany grew fourfold, while Malaysia saw a sevenfold increase. By the end of 2025, BENDA’s total sales volume is projected to rise 98% year-on-year, supported by its fast-growing community of more than 300,000 riders worldwide.
Innovation Driving the Future
The conference spotlighted BENDA’s latest technological and product breakthroughs — from the evolution of its V-twin and V4 engines to pioneering automatic transmission and hybrid power platforms.
Key highlights included:
- Chinchilla 350CVT – the world’s first V-twin CVT cruiser
- Rock 707 – debut of the BENDA Electronic Clutch (BEC) system
- P51 Hybrid Concept – a groundbreaking single-gear hybrid boxer platform delivering 100 N·m torque and 0–100 km/h in 3.7 seconds
BENDA reaffirmed four global commitments to its partners:
- Invest in R&D – at least 10% of annual revenue.
- Expand product segments – entering Naked, Sport, and Adventure between 2026 to 2028.
- Enhance rider experience – building a smart riding ecosystem connecting riders, vehicles, and daily life.
- Strengthen localization – strengthening global presence, with Europe, South East Asia, and North America as key strategic markets, through localized R&D, marketing, and community building.
Voices from the BENDA Family
Two dealer representatives shared their stories: Andrea Ferrari from Italy praised the LFC’s daring success, calling BENDA “No.1 in being bold,” while Jakub Nevima from the Czech Republic credited digital marketing for helping his team sell out Redstone ATVs within months.
Closing the conference, BENDA reaffirmed its mission: to grow together with its partners, unbound by limits and united by passion, shaping the future of global motorcycling.
