In October 2024, Benda Moto Europe GmbH, abbreviated as “Benda Europe”, was officially established in Salzburg, Austria. Founded in 2016, Benda quickly became a leading brand in the Chinese market, known for its passion for motorcycling and eye-catching designs. This year, we have set our sights on the European and global markets, leading to the formation of Benda Europe.
Benda Europe and the showroom will serve as a central hub for motorcycle enthusiasts in Europe to experience Benda’s models up close. In addition, Benda Europe will launch direct sales in Germany while offering after-sales and marketing services. The company will act as the core link between Benda and the European community, giving more riders the chance to join the Benda family.
Libo Liu, who serves as the General Manager of Benda Europe, graduated in 2012 with a Bachelor’s degree in Industrial/Transportation Design from Braunschweig University of Art. Afterward, he earned a Master’s degree from SPD Scuola Politecnica di Design. Liu previously worked at AUDI AG as an Interior Designer and later at KISKA as a Senior Designer. After 8 years with KISKA, Liu joined the Benda team in 2022, bringing with him extensive experience in industrial design and a deep understanding of European markets. His leadership as General Manager of Benda Europe will strengthen Benda’s presence in Europe.
Additionally, in October, we concluded a strategic meeting with KISKA to finalize Benda’s market entry strategy for Europe. KISKA is the most renowned design agency for bicycles and motorcycles in Europe, and has over 30 years of experience working with global brands. Through this strategic partnership, Benda Europe and Benda China Headquarters will work together to expand in Europe, offering enhanced services for German and European dealers, while building a vibrant and engaging community experience for Benda users across the continent.
For more information, visit Benda Europe at https://de.bendamoto.com/. For inquiries or partnership opportunities, please find the following contacts of the team:
Libo, General Manager – llb@bendamotor.cn
Marcin Samolyk, Sales Manager (Nordrhein-Westfalen, Schleswig-Holstein, Mecklenburg -Vorpommern, Niedersachsen, Hamburg, Bremen, Thüringen) – marcin@bendamotor.cn
Shervin Tavalla, Sales Manager (Saarland, Hessen, Bad Württemberg, Rheinland-Pfalz) – shervin@bendamotor.cn
Werner Nagel, Sales Manager (Bayern, Berlin, Brandenburg, Sachsen, Sachsen-Anhalt) – werner@bendamotor.cn
Simon, After Sales/All rounder – simon@bendamotor.cn
Xuan, Administration – office@bendamotor.cn
Hui, Administration & Marketing – office@bendamotor.cn
