The BENDA Spirit came alive across Europe in February, celebrating the design, music, and riding culture. We brought energy, creativity, and a bold connection with local communities.
Munich | iMOT 2026
At iMOT 2026 in Munich, over 160,000 visitors stepped into a weekend driven by passion and performance. From stand parties to bike talks, from powerful beats to live design moments, the new riding season couldn’t have started any sooner.
A special live workshop was hosted by the BENDA Europe Designer Team. Visitors joined our product designers to sketch, exchange ideas, and explore new concepts together. This open creative session reflected the BENDA Spirit in action to create a shared community experience.
Music added another cultural layer to the weekend. Pop artist BÄR delivered an emotional and dynamic performance, captivating the audience with the expressive guitar style. The mood was colorful, uplifting, and international, perfectly echoing the energy of a new riding year.
Lyon | Salon du 2 Roues
The excitement continues in Lyon at Salon du 2 Roues, where BENDA is showcasing its full lineup at Hall 6D01. From powerful ATVs to new-generation motorcycles, visitors are discovering performance and personality in every model.
Three exclusive highlights stand out: the Rock 707, the Dark Flag 950, and a LFC 700 Pro customized by Vincent Lagaf. As the legendary game show Le Bigdil returns in 2025 hosted by Vincent Lagaf, BENDA models are featured as prizes in the program’s high-energy challenges. Join the excitement and take your chance to ride away with a BENDA grand prize.
BENDA’s presence at Salon du 2 Roues will end on March 1st. Take your last chance to visit us and experience the atmosphere firsthand.
From Munich to Lyon, BENDA continues to connect performance with culture and innovation with fun. More events across Europe and beyond are on the horizon, and the BENDA Spirit will keep inspiring riders and communities with confidence, creativity, and unmistakable cool.
