On November 5, 2024, during the EICMA exhibition, Benda hosted the first-ever global dealer’s meeting, officially launching “Benda Dealer’s Day”. This milestone signifies Benda’s strong commitment to entering the European market and reflects our determination to work with global partners to create an enhanced brand experience for users worldwide.
The inaugural Benda Dealer’s Day took place at the Viu Hotel in Milan, celebrating the achievements of the past year and sharing plans for the future. Guests were welcomed with tray service and a warm reception, where global dealers enjoyed fine wine and cuisine. It was an opportunity for Benda community members from different regions to connect, fostering stronger bonds and dialogue between headquarters in China and global partners.
During the evening’s meeting, key members from Benda’s marketing, after-sales service, and technical teams delivered speeches. They emphasized Benda’s commitment to investing in global market activities and enhancing after-sales services, aiming to deliver a stronger brand experience for fans and customers worldwide. This includes advancements in both online promotions and offline retail experiences.
One of the most exciting highlights shared was the introduction of hybrid technology, combining electric and combustion engines. This innovative approach marks a new era for motorcycles and demonstrates Benda’s dedication to sustainable growth and cutting-edge solutions.
Additionally, Benda’s distributor representatives were invited to share their inspiring journeys with the brand. Their heartfelt stories of growth alongside Benda were truly moving, and we look forward to creating many more stories together in the future. To achieve this, Benda remains committed to collaborating closely with global partners to achieve shared goals and expand the ever-growing Benda family.
The first Benda Dealer’s Day concluded with a toast, as attendees celebrated this exciting milestone in a vibrant and uplifting atmosphere.
